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Event Details
The Internet Marketing Workshop will cover the following:
- From early traction to a million plus users, a start-up customer development framework for building a passionate, profitable customer base.
- Positioning for the best market for your product.
- Your marketing metrics and how best to use them.
- Building scalable customer acquisition campaigns
- Budgeting
- Discovering effective tactics
- Managing growth, and hitting targets
REQUIREMENTS FOR APPLICANTS
- Applicants must choose one day or the other, and plan to stay throughout the entire session. Both the Thursday and Friday sessions will be the same.
- Applicants must be start-up executives, founders, or marketers of new internet ventures that intend to grow globally within the next three years. No more than two people from any one company can attend.
- Applicants must belong to firms, or intend to start firms, that are based in Scotland.
- Preference will given to those applicants from early stage, potentially high growth internet start-ups.
PRE-SEMINAR ASSIGMENTS
Participants will be required to complete two assignments before attending the seminar.
- Participants must read all of the blog entries from Sean Ellis in his start-up marketing blog over the past two years. It will be assumed that participants have read and know this information. The seminar will be more advanced than the content of the blog - this information will form a basis of understanding. Sean's blog is located here: http://startup-marketing.com/
- Participants must survey their current or intended customer bases using Sean's free ''Customer development survey template''.This will be distributed beforehand. The results of this survey will be analysed and used during the seminar.
About the Workshop Leader
Sean Ellis led marketing from launch through to NASDAQ IPO filings at both LogMeIn and Uproar, and later helped bring Xobni to market as interim VP Marketing. Sean currently lives and works in Silicon Valley. He is now founder and principal at 12in6 Inc., a firm that works with CEO's at select venture capital backed start-ups (such as Eventbrite, and Sequoia-backed Dropbox) to transition into high growth companies. 12IN6's low burn, Metrics-driven approach helps internet start-ups achieve the critical success milestones needed to reach their growth potential.
Where
Room 8.02,Appleton Tower
11 Crichton Street
Edinburgh
United Kingdom
Other Maps:
Hosted By
Informatics Ventures
Informatics Ventures
http://www.informatics-ventures.com
Supporting and inspiring globally ambitious software companies in Scotland
The Agenda
- growing the global aspirations of Scotland's nascent entrepreneurs;
- practitioner led entrepreneurship education (i.e. for entrepreneurs by entrepreneurs);
- community networking and resources (online & face to face);
- supporting teams, leaders, mentors and management talent; and
- connecting startups to sources of venture capital and angel investment.
The Bill Joos Workshop at Hillington is co-sponsored by Innovation Centres Scotland Ltd(ICS)
Innovation Centres Scotland Ltd (ICS) is a leading provider of incubation services and support for early stage, growing businesses in Scotland. Our success in this area has led us to create two of Scotland's leading edge business incubation facilities, Hillington Park Innovation Centre near Glasgow and Alba Innovation Centre in Livingston near Edinburgh. The company also operates Scotland-wide sector focussed initiatives on behalf of Scottish Enterprise such as Wellness and Health Innovation and Interactive Scotland as well as a range of consultancy projects for the private sector.
